For Nonprofits and Resources25 Oct 2007 04:52 pm
Free Online Book for Internet Advocacy
The internet is an invaluable tool for non-profits and community organizations who want to raise money, recruit volunteers, engage their constituency, or expand their advocacy work. The Internet Advocacy Book by Michael Organ is a free online resource that is dedicated to helping these groups gain a more effective presence on the internet. Organ states:
The online version of The Internet Advocacy Book is a free resource for non-profits and socially-progressive political organizations who use the internet to advocate for their cause. While "techies" may benefit from The Internet Advocacy Book, the intended audience is non-profit executives, cause marketing consultants, and political campaign professionals.Topics include internet press release, advocacy blogging, and email alerts. [hat tip to Idealist.org]